A Conceptual Model for Click Fraud Detection and Prevention in Online Advertising Using Blockchain

Author:

Jigalur Rohitkumar,Modi Chirag

Publisher

Springer Nature Singapore

Reference18 articles.

1. Mouawi R, Awad M, Chehab A, Hajj E, Imad H, Kayssi A (2018). Towards a machine learning approach for detecting click fraud in mobile advertizing. 2018 International Conference on Innovations in Information Technology (IIT), IEEE, pp 88–92

2. Kshetri N, Voas J (2019) Online advertising fraud. Computer 52(1):58–61

3. Gohil N, Meniya A D (2020) A Survey on Online Advertising and Click fraud detection. In: 2nd National Conference On Research Trends in Information and Communication Technology, pp 1–5

4. Nakamoto S (2008) Bitcoin: a peer-to-peer electronic cash system. http://www.bitcoin.org/bitcoin.pdf

5. Muzumdar A, Modi C, Madhu G, Vyjayanthi C (2021) A trustworthy and incentivized smart grid energy trading framework using distributed ledger and smart contracts. J Netw Comput Appl 103(074):183–184

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