Sociocultural Trend Reports as an Intelligence Tool of Strategic Cultural Management

Author:

Gomes Nelson PinheiroORCID,Cantú William AfonsoORCID

Publisher

Springer Singapore

Reference31 articles.

1. Gomes, N., Cohen, S., Cantú, W., Lopes, C.: Roteiros e modelos para a identificação de tendências socioculturais e a sua aplicação estratégica em produtos e serviços. Moda Palavra. 14(32), 228–272 (2021)

2. Dragt, E.: How to Research Trends: Workbook. BIS Publishers, Amsterdam (2018)

3. Holt, D., Cameron, D.: Cultural Strategy—Using Innovative Ideologies to Build Breakthrough Brands. Oxford Press, Oxford (2010)

4. Vejlgaard, H.: Anatomy of a Trend. McGraw-Hill, New York (2008)

5. Powers, D.: On Trends: The Business of Forecasting the Future. University of Illinois, Illinois (2019)

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