1. Amrhein, V., Greenland, S., & McShane, B. (2019, March 20). Scientists Rise Up Against Statistical Significance. Readers Digest. Retrieved from
https://www.nature.com/articles/d41586-019-00857-9
.
2. Armstrong, J. S. (1985). Long-Range Forecasting: From Crystal Ball to Computer (2nd ed.). New York: Wiley.
3. Bartlett, T. (2013, January 30). Power of Suggestions. The Chronicle. Retrieved from
https://www.chronicle.com/article/Power-of-Suggestion/136907/
.
4. Beattie, A. E., & Mitchell, A. A. (1985). The Relationship Between Advertising Recall and Persuasion: An Experimental Invetigation. In L. F. Alwitt & A. A. Mitchell (Eds.), Psychological Process and Advertising Effects. London: Larence Erlbaum Associates.
5. Bird, M., & Ehrenberg, A. S. C. (1966). Intentions-to-Buy and Claimed Brand Usage. Operational Research Society, 17(1), 27–46.