1. Dholakia, N., Reyes, I.: Virtuality as place and process. J. Mark. Manage. 29(13), 1580–1591 (2013)
2. Layar: Layar Augmented Reality Platform: Information for brands and publishers (2010)
3. Yuan, M., Ong, S.K., Nee, A.C.: Augmented reality for assembly guidance using a virtual interactive tool. Int. J. Prod. Res. 46(7), 1745–1767 (2008).
https://doi.org/10.1080/00207540600972935
4. Johnson, L., Smith, R., Willis, H., Levine, A., Haywood, K.: The 2011 Horizon Report. The New Media Consortium. Austin, Texas (2011)
5. Scholz, J., Andrew, N.: Augmented reality: designing immersive experiences that maximize consumer engagement. Bus. Horiz. 59(2), 149–161 (2016)