Analyzing the Influence of Artificial Intelligence on Consumers’ Online Purchase Intentions
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Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-97-5452-6_5
Reference26 articles.
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5. Davenport, T., Guha, A., Grewal, D., Bressgott, T.: How artificial intelligence will change the future of marketing. J. Acad. Mark. Sci. 48, 24–42 (2020)
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