Hyper-personalization and Its Impact on Customer Buying Behaviour
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Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-19-6004-8_50
Reference18 articles.
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3. Weinlich P, Semeradova (2019) Computer estimation of customer similarity with Facebook lookalikes: advantages & disadvantages of hyper-targeting. In: IEEE access, vol 7
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5. Pervaiz A, Gull M (2018) Customer behaviour analysis towards online shopping using data mining
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