Publisher
Springer Nature Singapore
Reference34 articles.
1. Kemp S (2022) Digital 2022 October global statshot report, retrieved from https://datareportal.com/reports/digital-2021-october-global-statshot on 5 November 2022, 2021
2. Trainor JK (2012) Relating social media technologies to performance: a capabilities-based perspective. J Personal Selling Manage 32(3):317–331
3. Guha S, Harrigan P, Soutar G (2017) Linking social media to customer relationship management (CRM): a qualitative study on SMEs. J Small Bus Entrep 30(3):193–214
4. Rogova B, Prenaj B (2016) Social media as marketing tool for SMEs: opportunities and challenges. Academic J Bus Adm Law Soc Sci 2(3):85–97
5. Stelzner AM (2014) 2014 Social media marketing industry: how marketers are using social media to grow their businesses. Soc Med Exam 1–50