What people talk about online and what they intend to do: related perspectives from text mining and path analysis

Author:

Chang Sheng-Yen,Bodolica VirginiaORCID,Hsu Huei-Hsia,Lu Hsi-Peng

Publisher

Springer Science and Business Media LLC

Subject

Economics, Econometrics and Finance (miscellaneous),General Business, Management and Accounting

Reference94 articles.

1. Alghizzawi, M. (2019). A survey of the role of social media platforms in viral marketing: The influence of e-WoM. International Journal of Information Technology, 3(2), 54–60.

2. Bai, X. (2011). Predicting consumer sentiments from online text. Decision Support Systems, 50(4), 732–742.

3. Banfield, R., Eriksson, M., & Walkingshaw, N. (2017). Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams. O’Reilly Media Inc.

4. Barlow, J., & Maul, D. (2000). Emotional Value: Creating Strong Bonds with Your Customers. Berrett-Koehler Publishers.

5. Bodolica, V., & Kasih, B. (2021). Reimagining the post-pandemic industry of arts in the Arab world: Fast-tracked digital uplift or back to business as usual? Emerald Emerging Markets Case Studies, 11(3), 1–11.

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