Informal group influence among situationally/dispositionally-oriented consumers

Author:

Becherer Richard C.,Morgan Fred W.,Richard Lawrence M.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference25 articles.

1. Becherer, Richard C. and Lawrence M. Richard. 1978. “Use of Moderating Variables to Explore the Dispositional Versus Situational Issue in Consumer Research.”Journal of Consumer Research 5 (December) 159–162.

2. Belk, Russell W. 1974. “An Exploratory Assessment of Situational Effects in Buyer Behavior.”Journal of Marketing Research 11 (May) 156–163.

3. — 1975. “Situational Variables and Consumer Behavior.”Journal of Marketing Research 2 (December) 157–164.

4. Bem, Daryl J. 1972a. “Constructing Cross-Situational Consistencies in Behavior: Some Thoughts on Alker's Critique of Mischel.”Journal of Personality 40 (January) 17–26.

5. — 1972b. “Self-Perception Theory.” in L. Berkowtz (ed.),Advances in Experimental Social Psychology. New York: Academic Press.

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