Black-White Differences in Consumption: An Update and Some Policy Implications

Abstract

Marcus Alexis, in his Ph. D. dissertation and in later published work, conducted pioneering work in the area of black-white differences in consumption behavior and thereby influenced our understanding of household behavior and significantly impacted the field of marketing. This paper recapitulates his findings and reviews some contemporary work on black-white differences in consumption and some implications for future work on differences in consumption behavior.