MLP modeling for search advertising price prediction

Author:

Park HyunheeORCID

Publisher

Springer Science and Business Media LLC

Subject

General Computer Science

Reference17 articles.

1. Auerbach J, Galenson J, Sundararajan M (2008) In: Proceedings an empirical analysis of return on investment maximization in sponsored search auctions, International workshop data mining audience Intell Ad ADKDD08

2. Brooks N (2004) In: Proceedings The Atlas rank report: how search engine rank impacts traffic. Insights, Atlas Institute Digital Marketing

3. Gopal R, Li X, Sankaranarayanan R (2011) Online keyword based advertising impact of ad impressions on own channel and cross channel click through rates. Decis Support Syst 52:1–31

4. Graepel T, Candela J, Borchert T, Herbrich R (2010) In: Proceedings Web-scale Bayesian click through rate prediction for sponsored search advertising in Microsoft Bing search engine, International Conference on Machine Learning. ICML

5. Hou L (2015) A hierarchical bayesian network-based approach to keyword auction. IEEE Trans Eng Manag 62:217–225

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