The Element of Surprise: A Study of Children’s Book Subscription Boxes in the USA-Reference-Cited by-同舟云学术

The Element of Surprise: A Study of Children’s Book Subscription Boxes in the USA

Published:2019-02-06 Issue:2 Volume:35 Page:223-235
ISSN:1053-8801
Container-title:Publishing Research Quarterly
language:en
Short-container-title:Pub Res Q

Author:

Noorda Rachel

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,Marketing,Computer Science Applications,Media Technology,Communication,Business and International Management

Link

http://link.springer.com/article/10.1007/s12109-019-09641-z/fulltext.html

Reference25 articles.

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3. Davies MB, Hughes N. Doing a successful research project: using qualitative or quantitative methods. London: Macmillan International Higher Education; 2014.

4. de Hooge Ilona E. Predicting consumer behavior with two emotion appraisal dimensions: emotion valence and agency in gift giving. Int J Res Mark. 2014;31(4):380–94.

5. Harlequin Website. Reader service. 2018. http://www.readerservice.com/content/our-products/ . Accessed 30 Nov 2018.

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