1. The following list includes sources cited in this chapter, and also recommended additional and necessarily eclectic sources for insight and further exploration.
2. Adams, G. B., Forester, J., & Catron, B. L. (Eds.). (1987). Policymaking, communication, and social learning: Essays of Sir Geoffrey Vickers. New Brunswick, NJ: Transaction Books.
3. Applbaum, K. (2004). The marketing era: From professional practice to global provisioning. London, UK: Routledge.
4. Applbaum, K. (2011). Broadening the marketing concept: Service to humanity, or privatization of the public good? In D. Zwick & J. Cayla (Eds.), Inside marketing: Practices, ideologies, devices (pp. 269–298). Oxford, England: Oxford University Press.
5. Argyris, C., & Schon, D. A. (1978). Organizational learning: A theory of action perspective. Reading, MA: Addison-Wesley Publishing Co.