Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics, Econometrics and Finance (miscellaneous)
Reference42 articles.
1. Alba, J.W., & Chattopadhyay, A. (1985). Effects of context and part-category cues on recall of competing brands. Journal of Marketing Research, 340–349.
2. Anderson, E. T., & Simester, D. (2013). Advertising in a competitive market: the role of product standards, customer learning, and switching costs. Journal of Marketing Research, 50(4), 489–504.
3. Atlas Institute (2008). Engagement mapping: a new measurement standard is emerging for advertisers. Microsoft.
4. Autobytel (2011). Autobytel - new cars. Retrieved Jun. 30, 2011. http://www.autobytel.com/new-cars .
5. Bagwell, K. (2007). The economic analysis of advertising. Handbook of Industrial Organization, 3, 1701–1844.
Cited by
79 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献