You get what you give: theory and evidence of reciprocity in the sharing economy
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics, Econometrics and Finance (miscellaneous)
Link
http://link.springer.com/article/10.1007/s11129-018-9201-9/fulltext.html
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3. Blanchard, S.J., Carlson, K.A., Hyodo, J.D. (2016). The favor request effect: Requesting a favor from consumers to seal the deal. Journal of Consumer Research, 42(6), 985–1001.
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