1. Bazerman, M. H. (1986). Judgement in managerial decision making. New York: Wiley.
2. Burstyn, H. P. (1985). Videotex enters corporate channels. High Technology, December, pp. 64–65.
3. Butler Cox (1984). Information technology: Its impact on marketing and selling. London: The Butler Cox Report Series.
4. Canner, G. B., & Elliehausen, G. E. (1986). An analysis of the effects of a comparative price program on competition in consumer credit markets. Paper presented at the Financial Management Association meetings, New York, New York, 16 October.
5. Capon, N., & Lutz, R. J. (1979). A model and methodology for the development of consumer information programs. Journal of Marketing, 43 (1), 58–67.