Application of marketing principles to improve participation in public health programs-Reference-Cited by-同舟云学术

Application of marketing principles to improve participation in public health programs

Published:1981-03 Issue:3 Volume:6 Page:216-222
ISSN:0094-5145
Container-title:Journal of Community Health
language:en
Short-container-title:J Community Health

Author:

Alexander Katherine,McCullough James

Publisher

Springer Science and Business Media LLC

Subject

Public Health, Environmental and Occupational Health,Health (social science)

Link

http://link.springer.com/content/pdf/10.1007/BF01323012.pdf

Reference11 articles.

1. Kotler P:Marketing for Nonprofit Organizations. Englewood Cliffs, NJ, Prentice-Hall, 1975.

2. El-Ansary AI, and Kramer OE: Social marketing: The family planning experience.J Marketing 37:1?7, 1973.

3. Burger P: Health care utilization: Marketing myopia and consumer behavior. In Sheth J, Wright P (eds):Marketing Analysis for Societal Problems. University of Illinois at Urbana, 1974. Pp 172?185.

4. Simon J: Strategy & segmentation of the birth control market. In Sheth J, Wright P (eds):Marketing Analysis for Societal Problems. University of Illinois at Urbana, 1974. Pp 123?147.

5. Fryzel RJ: Marketing nonprofit institutions.Hospital & Health Services Administration 23:8?16, 1978.

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