Gender displaying television commercials: A comparative study of television commercials in the 1950s and 1980s

Author:

Allan Kenneth,Coltrane Scott

Publisher

Springer Science and Business Media LLC

Subject

Developmental and Educational Psychology,Social Psychology,Gender Studies

Reference46 articles.

1. Agresti, A. (1990).Categorical data analysis. New York: John Wiley.

2. Agresti, A., & Finlay, B. (1986).Statistical methods for the social sciences. San Francisco, CA: Dellen.

3. Bagdikian, B. H. (1987).The media monopoly. Boston, MA: Beacon Press.

4. Bem, S. L. (1974). The measurement of psychological androgyny.Journal of Consulting and Clinical Psychology, 42, 155?162.

5. Bem, S. L. (1981). Gender schema theory: A cognitive account of sex typing.Psychological Review, 88, 354?364.

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