Prozessgestaltung der frühen Phasen

Author:

Verworn Birgit,Herstatt Cornelius

Publisher

Gabler Verlag

Reference24 articles.

1. COOPER, R. G., The dimensions of industrial new product success and failure, in: Journal of Marketing Vol. 43 (1979) No. 3, S. 93–103.

2. COOPER, R. G., Predevelopment activities determine new product success, in: Industrial Marketing Management Vol. 17 (1988) No. 2, S. 237–248.

3. COOPER, R. G., Third-generation new product processes, in: Journal of Product Innovation Management Vol. 11 (1994), No. 1, S. 3–14.

4. COOPER, R. G., KLEINSCHMIDT, E. J., Success factors in product innovation, in: Industrial Marketing Management Vol. 16 (1987) No. 3, S. 215–223.

5. COOPER, R. G., KLEINSCHMIDT, E. J., New products — the key factors in success, American Marketing Association, Chicago 1990.

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