1. Aaker, D. A. und Day, G. S. (1985): The Perils of High Growth Markets, in: Strategic Management Journal (October–December), S. 409–421
2. Aaker, D. A.; Kumar, V. und Day, G. S. (1995): Marketing Research, fifth edition. New York: John Wiley & Sons
3. Acito, F. (1977): An investigation of some data collection issues in conjoint measurement, in: Greenberg, B. A. und Bellenger, D. N. (Hrsg.): Contemporary marketing thought. Chicago: Proceedings American Marketing Association, S. 82–85
4. Acito, F. und Olshavsky, R. W. (1980): Limits to accuracy in conjoint analysis, in: Advances in Consumer Research, Vol.8, S. 313–316
5. Addleman, S. (1962): Orthogonal Main-Effect Plans for Asymmetrical Factorial Experiments, in: Technometrics, Vol. 4, S. 21–46