Das operative CRM im mobilen Internet

Author:

Hippner Hajo,Merzenich Melanie,Morlang Claas,Wilde Klaus D.

Publisher

Gabler Verlag

Reference65 articles.

1. 1TO1 Online, A Closer Look At… A Wireless Web Future?, 15.12.2000, www.1to1.com/Building/CustomerRelationships/content/contentDetail.jsp?, Zugriff: 06.02.2003.

2. 7.24 Solutions, Commerce goes mobile — A service provider’s guide to navigating opportunity, hype and reality, Toronto/Austin 2001.

3. Akhgar, B.; Siddiqi, J.; Foster, M.; Siddiqi, H.; Akhgar, A., Applying Customer Relationship Management (CRM) in the Mobile Commerce, in: International conference on Mobile Computing, Sponsored by EU (IST) Greece (2002), www.mobiforum.org/proceedings/papers/07/7.4.pdf, Zugriff: 15.01.2003.

4. Ascari, A.; Bonomo, R; D’agnese, L.; Perttunen, R., Mobile Commerce: The next consumer revolution, in: McKinsey Telecommunications, 2000, S. 4–12.

5. BCG — Boston Consulting Group, Inc., Mobile Commerce — Winning The On-Air Customer, Boston 2000.

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