1. Ajzen, Icek/Fishbein, Martin: The Prediction of Behavior from Attitudinal and Normative Variables. In: Journal of Experimental Social Psychology, 6 (1970), S. 466–487.
2. Baker, William E.: When can affective conditioning and mere exposure directly influence brand choice? In: Journal of Advertising, 28 (1999) 4, S. 31–46.
3. Baines, Paul R./Harris, Phil/Lewis, Barbara R.: The political marketing planning process: improving image and message in strategic target areas. In: Marketing Intelligence & Planning, 20 (2002) 1, S. 6–14.
4. Bennett, Peter D. (Hrsg.): Dictonary of Marketing Terms. Chicago: American Marketing Association, 2. Aufl. 1995.
5. Bitner, Mary J.: The Servicescape. In: Swartz, Teresa A./Iacobucci, Dawn (Hrsg.): Handbook of Services Marketing & Management. Thousand Oaks et al., 2000, S. 37–50.