Exploring sociodemographic factors of problematic internet use: a cross-national study of North Macedonia and Poland

Abstract

AbstractThis paper investigates the correlation between problematic internet use (PIU) and sociodemographic factors, with a specific emphasis on culture, gender, and age. Employing a quantitative, cross-national survey design, data was collected from a total of 780 respondents from North Macedonia and Poland. The study did not find relationship between demographic factors, such as age and gender, and PIU. However, disparities emerged upon examination of cross-national differences. Respondents from North Macedonia exhibited a greater susceptibility to PIU when compared to those from Poland. These national differences manifested across multiple aspects of PIU, including decreased enjoyment of offline activities, diminished real-life relationships, and weakened self-control. The findings emphasize the importance of considering cultural context when studying internet usage patterns and potential addiction. As social media and the internet have become a regular social activity, prevention campaigns should be based on social norms and harm-reduction strategies directed towards social groups rather than individuals. This approach acknowledges the collective nature of the problem and seeks to address the root causes of problematic internet use.