Leveraging mass media for disseminating information on health awareness days

Abstract

AbstractHealth awareness days are dedicated to raising awareness regarding health issues and encouraging individuals to take preventative measures to improve their health. Mass media, including television, radio, print, and internet platforms, may significantly spread information and promote health awareness days to a large audience. It can contribute to increasing public knowledge, facilitating behaviour change, and encouraging individuals to take action towards better health. For this study, an interview schedule was conducted in four sub-divisions of the Gurgaon District of Haryana, and 400 respondents were administered the questionnaire. 76% of the respondents are keen on knowing all health days listed by the Ministry of Health and Family Welfare, GOI. Further, 38.2% of the respondents would prefer online news as a mass media medium to know about health awareness days. Health awareness days can play a critical role in increasing the respondents’ knowledge about disease prevention, diagnosis, and treatment.