The diffusion of television advertising-Reference-Cited by-同舟云学术

The diffusion of television advertising

Published:1991 Issue:3 Volume:6 Page:283-290
ISSN:0889-938X
Container-title:Review of Industrial Organization
language:en
Short-container-title:Rev Ind Organ

Author:

Butler Michael R.

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,Organizational Behavior and Human Resource Management,Strategy and Management,Economics and Econometrics

Link

http://link.springer.com/content/pdf/10.1007/BF00378127.pdf

Reference15 articles.

1. Blair, John M. (1972) Economic Concentration: Structure, Behavior and Public Policy, New York: Harcourt Brace Jovanovich.

2. Bogart, Leo (1972) The Age of Television: A Study of Viewing Habits and the Impact of Television on American Life, 3rd ed. New York: Frederick Ungar Publishing.

3. Brown, Lawrence A. (1981) Innovation Diffusion: A New Perspective, New York: Metheun.

4. Greer, Douglas F. (1971) ?Advertising and Market Concentration?, Southern Economic Journal 38, 19?32.

5. Hannan, Timothy H. and McDowell, John M. (1984) ?Market Concentration and the Diffusion of New Technology in the Banking Industry?, Review of Economics and Statistics 66, 686?691.

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