Testing Optimal Timing in Value-Linked Decision Making
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management,General Materials Science,Media Technology
Link
http://link.springer.com/content/pdf/10.1007/s42113-019-0025-9.pdf
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5. Bogacz, R., Brown, E., Moehlis, J., Holmes, P., & Cohen, J. D. (2006). The physics of optimal decision making: a formal analysis of models of performance in two-alternative forced-choice tasks. Psychological Review, 113(4), 700–765.
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