Effects of technology capability and marketing capability on manufacturing firms’ cross-channel integration capability: the moderating role of platform IT support-Reference-Cited by-同舟云学术

Effects of technology capability and marketing capability on manufacturing firms’ cross-channel integration capability: the moderating role of platform IT support

Published:2023-08-23 Issue:4 Volume:5 Page:193-206
ISSN:2524-6356
Container-title:Journal of Data, Information and Management
language:en
Short-container-title:J. of Data, Inf. and Manag.

Author:

Zhao Zhichen,Gu Jibao,Wu Jianlin^ORCID

Funder

National Natural Science Foundation of China

Publisher

Springer Science and Business Media LLC

Subject

Development,Geography, Planning and Development

Link

https://link.springer.com/content/pdf/10.1007/s42488-023-00098-6.pdf

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