Public Multichannel Management – an Integrated Framework of Off- and Online Multichannel Government Services-Reference-Cited by-同舟云学术

Public Multichannel Management – an Integrated Framework of Off- and Online Multichannel Government Services

Published:2016-06-15 Issue:4 Volume:17 Page:563-580
ISSN:1566-7170
Container-title:Public Organization Review
language:en
Short-container-title:Public Organiz Rev

Author:

Wirtz Bernd W.,Langer Paul F.

Publisher

Springer Science and Business Media LLC

Subject

Law,Business, Management and Accounting (miscellaneous)

Link

http://link.springer.com/article/10.1007/s11115-016-0356-0/fulltext.html

Reference75 articles.

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4. Bell, D. R., Gallino, S., Moreno, A. (2015). Offline Showrooms and Customer Migration in Omni-Channel Retail. The Effect of Product Information. Social Sience Research Network (SSRN). http://ssrn.com/abstract=2370535 , checked on 02/12/15.

5. Berry, L. L. (1980). Service marketing is different. Business Weekly, 30(May/June), 24–29.

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