Research in new ventures' nonmarket strategies: contributions and opportunities
Author:
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Business, Management and Accounting (miscellaneous)
Link
https://link.springer.com/content/pdf/10.1007/s11301-022-00317-1.pdf
Reference166 articles.
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3. Adner R, Kapoor R (2010) Value creation in innovation ecosystems: how the structure of technological interdependence affects firm performance in new technology generations. Strateg Manag J 31(3):306–333. https://doi.org/10.1002/smj.821
4. Aggarwal V, Singh VK (2019) Cause-related marketing and startups: moderating role of cause involvement. J Glob Responsib 10(1):16–30. https://doi.org/10.1108/JGR-08-2018-0034
5. Agudelo MAL, Johannsdottir L, Davidsdottir B (2019) A literature review of the history and evolution of corporate social responsibility. Int J Corp Soc Responsib 4(1):1–23. https://doi.org/10.1186/s40991-018-0039-y
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