Reputation und Unternehmenserfolg-Reference-Cited by-同舟云学术

Reputation und Unternehmenserfolg

Published:2014-07-23 Issue:4 Volume:64 Page:225-259
ISSN:2198-1620
Container-title:Management Review Quarterly
language:de
Short-container-title:Manag Rev Q

Author:

Schwaiger Manfred,Raithel Sascha

Publisher

Springer Science and Business Media LLC

Subject

Strategy and Management,Business, Management and Accounting (miscellaneous)

Link

http://link.springer.com/content/pdf/10.1007/s11301-014-0106-8.pdf

Reference202 articles.

1. Aaker D, Joachimsthaler E (2001) Brand Leadership. Die Strategie für Siegermarken. Financial Times Prentice Hall, München

2. Aaker DA (1991) Managing brand equity: capitalizing on the value of a brand name. Free Press, New York

3. Aaker DA (1996) Building strong brands. Free Press, New York

4. ACE Group (2013) Reputation at risk. http://www.acegroup.com/global-assets/documents/Europe-Corporate/Thought-Leadership/ace_reputation_at_risk_july_2013.pdf . Accessed 10 June 2014

5. Ader CR (1995) A longitudinal-study of agenda-setting for the issue of environmental-pollution. J Mass Commun Quarter 72(2):300–311

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