Author:
Waqas Muhammad,Hamzah Zalfa Laili Binti,Salleh Noor Akma Mohd
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Business, Management and Accounting (miscellaneous)
Reference172 articles.
1. Abbott L (1955) Quality and competition. Columbia University Press, New York
2. Addis M, Holbrook MB (2001) On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity. J Consum Behav 1:50–66
3. Alben L (1996) Defining the criteria for effective interaction design. Interactions 3:11–15
4. Allen CT, Fournier S, Miller F (2008) Brands and their meaning makers. In: Haugtvedt C, Herr P, Kardes F (eds) Handbook of consumer psychology. Taylor & Francis, Milton Park, pp 781–822
5. Andreini D, Pedeliento G, Zarantonello L, Solerio C (2019) A renaissance of brand experience: advancing the concept through a multi-perspective analysis. J Bus Res 91:123–133
Cited by
60 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献