Towards a sustainable use of shower water: Habits and explanatory factors in southern Spain

Abstract

AbstractOne of the targets of Sustainable Development Goal 6 is the efficient use of water resources in all sectors in order to tackle water shortages. In the home, showering is one of the main water consuming activities. How can people make more sustainable use of shower water? To answer this question, this research analyses showering habits and explanatory factors of shower use. The study is carried out with data from 945 students of the University of Granada, Spain. Significant differences are observed in shower use during the summer and winter months: the average duration is 8.8 and 11.6 min, respectively, and the frequency is greater in summer (with an average frequency of eight showers per week). Determinants of different shower water use include gender, ideology, pro-environmental actions, inherent values, and connectedness to nature, among others. Those variables relate differently to duration and frequency of showers, according to the season, thus highlighting the importance of seasonality. The results show that there is room to achieve a more sustainable use of the shower, in terms of frequency and duration, through awareness measures that are tailored to groups that make a less sustainable use of showers. The main recommendation is that awareness campaigns should be designed on the basis of the user profile as well as the season.