Sex-role messages vis-�-vis microcomputer use: A look at the pictures

Author:

Ware Mary Catherine,Stuck Mary Frances

Publisher

Springer Science and Business Media LLC

Subject

Developmental and Educational Psychology,Social Psychology,Gender Studies

Reference23 articles.

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2. Belkaoui, A., & Belkaoui, J. A comparative analysis of the roles portrayed by women in print advertisements: 1958, 1969, 1972. Journal of Marketing Research, 1976, 13, 168?172.

3. Butler, M., & Paisley, W. Women and the mass media: Sourcebook for research and action. New York: Human Sciences Press, 1980.

4. Courtney, A., & Lockeretz, S. A women's place: An analysis of the role portrayed by women in magazine advertisements. Journal of Marketing Research, 1971, 8, 92?95.

5. Crist-Whitzel, J., Dasho, S., & Beckum, L. Achieving equity: Student-led computer training. San Francisco: Far West Laboratory for Educational Research and Development, 1984.

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