Diversification: a road to inefficiency in product innovations?
Author:
Publisher
Springer Science and Business Media LLC
Subject
Economics and Econometrics,General Business, Management and Accounting
Link
http://link.springer.com/content/pdf/10.1007/s00191-010-0207-z.pdf
Reference42 articles.
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3. Bass FM (1969) A new product growth model for consumer durables. Manage Sci 15:215–227
4. Bayus BL (1997) Speed-to-market and new product performance trade-offs. J Prod Innov Manag 14:485–497
5. Bayus BL, Jain S, Rao AG (1997) Too little, too early: introduction timing and new product performance in the personal digital assistant industry. J Market Res 34:50–63
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