1. Box GEP, Hunter WJ, Hunter JS (1978) Statistics for experimenters: an Introduction to design, data analysis, and model building. Wiley, New York
2. Da Silveira G, Borenstein D, Fogliatto FS (2001) Mass customization: literature review and research directions. Int J Prod Econ 72(1):1–13
3. Du X, Jiao J, Tseng MM, Lo WK, Liu XZ (1999) Product definition for effective order processing: a customer-oriented pragmatic approach. In: Portland International Conference on Management of Engineering and Technology (PICMET’99), Portland, Oregon, July 1999, vol 2, pp 249–255
4. Du X, Jiao J, Tseng MM (2001) Architecture of product family: fundamentals and methodology. Concurrent Eng Res Appl 9(4):309–325
5. Gegax D, Stanley LR (1997) Validating conjoint and hedonic preference measures: evidence from valuing reductions in risk. Q J Bus Econ 36(2):31–54