Publisher
Springer Berlin Heidelberg
Reference31 articles.
1. Accenture (2017), Create Continuous Customer Experiences- The Secret to Getting Omni Channel Right, https://www.accenture.com/cn-en/_acnmedia/PDF-59/Accenture-The-Big-Read-Full-Report.pdf, Abruf: 19.11.2021.
2. Ansoff, H.I. (1957), Strategies for Diversification, in: Harvard Business Review, 35. Jg., Nr. 5, 1957, S. 113–124.
3. Burke, R.R. (2002), Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store, in: Journal of the Academy of Marketing Science, 30. Jg., Nr. 4, 2002, S. 411–432.
4. Ebbers, W.E./Pieterson, W.J./Noordman, H.N. (2008), Electronic government: Rethinking channel management strategies, in: Government Information Quarterly, 25. Jg., Nr. 2, 2008, S. 181–201.
5. Gagnon, Y.-C./Posada, E./Bourgault, M./Naud, A. (2010), Multichannel Delivery of Public Services: A New and Complex Management Challenge, in: International Journal of Public Administration, 33. Jg., Nr. 5, 2010, S. 213–222.