Die Genese der Customer Experience
Author:
Publisher
Springer Berlin Heidelberg
Link
https://link.springer.com/content/pdf/10.1007/978-3-662-68559-4_15
Reference26 articles.
1. Abu Daqar, M. A. M., & Smoudy, A. K. A. (2019). The role of artificial intelligence on enhancing customer experience. International Review of Management and Marketing, 9(4), 22–31. https://doi.org/10.32479/irmm.8166.
2. Ameen, N., Tarhini, A., Reppel, A., & Anand, A. (2021). Customer experiences in the age of artificial intelligence. Computers in Human Behavior, 114, 106548. https://doi.org/10.1016/j.chb.2020.106548.
3. Becker, L., & Jaakkola, E. (2020). Customer experience: Fundamental premises and implications for research. Journal of the Academy of Marketing Science, 48(4), 630–648. https://doi.org/10.1007/s11747-019-00718-x.
4. Beer, D. (2017). The data analytics industry and the promises of real-time knowing: Perpetuating and deploying a rationality of speed. Journal of Cultural Economy, 10(1), 21–33. https://doi.org/10.1080/17530350.2016.1230771.
5. Ceesay, L. B. (2020). Building a high customer experience management organization: Toward customer-centricity. Jindal Journal of Business Research, 9(2), 162–175. https://doi.org/10.1177/2278682120968983.
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