Literaturverzeichnis

Author:

Gelbmann Ulrike

Publisher

Deutscher Universitätsverlag

Reference506 articles.

1. Abell, Derek F. [Business]: Business Definition as an Element of the Strategic Decision. In: Schocker, Allan D. (Hrsg.): Analytic Approaches to Product and Marketing Planning. AMA Report NO. 79–104, Cambridge (Mass.) 1979, S. 127–138

2. Abell, Derek F. [Defining]: Defining the Business. The Starting Point of Strategic Planning. Englewood Cliffs (NJ ) 1980

3. Abell, Derek F./Hammond, John S. [Marketing Planning]: Strategic Market Planning. Problems and Analytical Approaches. Englewood Cliffs (NJ ) 1979

4. Abernathy, William J./Utterback, James M. [Patterns]: Patterns of Industrial Innovation. In: Technological Review. 80.Jg. Heft 7/1978, S.1–9

5. Abernathy, Willliam J./Utterback, James M. [Model]: A Dynamic Model of Process and Product Innovation. In: Omega. 3.Jg. Heft 6/1975, S.639–656

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