1. Anderson, J.C., Narus, J.A., & Narayandas, D. (2009). Business Market Management: Understanding, Creating and Delivering Value. 3. Aufl., Upper Saddle River, NJ: Pearson Prentice Hall.
2. Backhaus, K. (1999). Happy Engineering, Manager Magazin, 8, 130–133.
3. Backhaus K., & Jasper, J. (2012). Auswahl geeigneter Pilotprojekte, it’s OWL MarktLab, Arbeitspapier Nr. 01, Münster.
4. Backhaus, K., Jasper, J., Westhoff, K., Gausemeier, J., Grafe, M., & Stöcklein, J. (2014). VR Based Conjoint Analysis for Early Customer Integration in Industrial Product Development, 8. International Conference on Digital Enterprise Technology – DET 2014 Disruptive Innovation in Manufacturing Engineering towards the 4th Industrial Revolution, 25, 61–68.
5. Backhaus, K. & Voeth, M. (2010). Industriegütermarketing, 9. Aufl., München: Vahlen.