Introduction
Author:
Publisher
Springer Berlin Heidelberg
Link
https://link.springer.com/content/pdf/10.1007/978-3-662-65870-3_1
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3. Aharoni, Y., & Brock, D. M. (2010). 50 years of IB research: What have we achieved, and what have we not yet achieved? Journal of International Management, 16(1), 3–4.
4. Andersen, P. H., & Strandskov, J. (1997). International market selection. Journal of Global Marketing, 11(3), 65–84.
5. Archer, M. S., & Elder-Vass, D. (2012). Cultural system or norm circles? An exchange. European Journal of Social Theory, 15(1), 93–115.
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