Data Mining for Targeted Marketing-Reference-Cited by-同舟云学术

Data Mining for Targeted Marketing

Published:2004 Issue: Volume: Page:109-131
ISSN:
Container-title:Intelligent Technologies for Information Analysis
language:
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Author:

Zhong Ning,Yao Yiyu,Liu Chunnian,Huang Jiajin,Ou Chuangxin

Publisher

Springer Berlin Heidelberg

Link

http://link.springer.com/content/pdf/10.1007/978-3-662-07952-2_6.pdf

Reference55 articles.

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3. L. Breiman, J.H. Friedman, R.A. Olshen, C.J. Stone: Classification and Regression Trees (Wadsworth, 1984 )

4. David Shepard Associates: The New Direct Marketing (McGraw-Hill, 1999)

5. F. Berman: From TeraGrid to Knowledge Grid, CACM, 44, 27–28 (2001)

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