Promoting or hindering? Understanding the effects of multicommunicating on customer engagement into e-commerce livestreaming
Author:
Funder
Shandong social science planning and research project
Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1007/s10799-024-00418-1.pdf
Reference50 articles.
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3. Men J, Zheng X, Davison RM (2023) The role of vicarious learning strategies in shaping consumers' uncertainty: the case of live-streaming shopping. Internet Res
4. Fei M et al (2021) Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming. Decis Support Syst 142:113466
5. CNNIC. The 49th statistical report on the development of China's Internet. 2022 2021-02-03 2021-08-06]. http://www.cnnic.net.cn/hlwfzyj/hlwxzbg/hlwtjbg/202202/P020220318335949959545.pdf
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