Impacts of Platform’s Omnichannel Coupons on Multichannel Suppliers
Author:
Publisher
Springer Science and Business Media LLC
Subject
Information Systems,Control and Systems Engineering
Link
https://link.springer.com/content/pdf/10.1007/s11518-023-5551-2.pdf
Reference39 articles.
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3. Do Electronic Coupon-Using Behaviors Make Men Womanish? The Effect of the Coupon–Feminine Stereotype;Journal of Theoretical and Applied Electronic Commerce Research;2023-09-18
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