Corporate Social Responsibility in der Markenkommunikation nutzen-Reference-Cited by-同舟云学术

Corporate Social Responsibility in der Markenkommunikation nutzen

Published:2014 Issue: Volume: Page:345-370
ISSN:
Container-title:Corporate Brand Management
language:
Short-container-title:

Author:

Brunner Christian Boris

Publisher

Springer Fachmedien Wiesbaden

Link

http://link.springer.com/content/pdf/10.1007/978-3-8349-3862-6_19

Reference60 articles.

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3. Baker, R. (15 April 2011). H & M launches ethical fashion brand. MarketingWeek. http://www.marketingweek.co.uk/hm-launches-ethical-fashion-brand/3025566.article . Zugegriffen: 7. Dez. 2013.

4. Bhattacharya, C. B., & Sen, S. (2004). Doing better at doing good: When, why, and how consumers respond to corporate social initiatives. California Management Review, 47, 9–24.

5. Biehal, G. J., & Sheinin, D. A. (2007). The influence of corporate messages on the product portfolio. Journal of Marketing, 71, 12–25.

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