What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom

Author:

Ahuvia Aaron,Gistri Giacomo,Romani Simona,Pace Stefano

Publisher

Gabler Verlag

Reference60 articles.

1. [1] International Anti-Counterfeiting Coalition (2011): Media Kit, Available at: http://www.iacc.org/news-media-resources/media-kit.php (accessed November 14th, 2011).

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3. [3] Berman, B. (2008): Strategies to Detect and Reduce Counterfeiting Activity, in: Business Horizons, Vol. 51, pp. 191-199.

4. [4] Bian, X./Veloutsou, C. (2007): Consumers’ attitudes regarding non-deceptive counterfeit brands in the UK and China, in: Journal of Brand Management, Vol. 14,No. 3, pp. 211-222.

5. [5] Bloch, P.H./Bush, R.F./Campbell, L. (1993): Consumer ‘accomplices’ in product counterfeiting, in: Journal of Consumer Marketing, Vol. 10, No. 4, pp. 27-33.

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