1. Aaker, D. A. & Bruzzone, D. A.: Viewers' perceptions of prime-time television advertising, Journal of Advertising Research, 1981, 21, 15–23
2. Amstad, P.: Die Messung der Sponsoring-Wirkung, Thexis, 1988, 5, 6, 25–27
3. Appel, V.: Editorial environment and advertising effectiviness, Journal of Advertising Research, 1987, 87, 4, 11–16
4. Appel, V., Weinstein, S. & Weinstein, C.: Brain acitivity and recall of tv-advertising, Joumal of Advertising Research, 1979 19, 4, 7–15
5. Arnold, W., Eysenck, H. J. & Meili, R. (Hrsg.): Lexikon der Psychologie, 1. Band (9. Aufl.), Freiburg, Basel, Wien, 1993