Implementing the Pareto/NBD Model: A User-Friendly Approach
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Publisher
Gabler Verlag
Link
http://link.springer.com/content/pdf/10.1007/978-3-8349-3722-3_1
Reference20 articles.
1. Abe, M. (2009): Counting Your Customers One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model, in: Marketing Science, Vol. 28, 3, pp. 541–553.
2. Abramowitz, M./Stegun, I. A. (eds.) (1972): Handbook of Mathematical Functions, New York: Dover Publications.
3. Batislam, E. P./Denizel, M./Filiztekin, A. (2007): Empirical Validation and Comparison of Models for Customer Base Analysis, in: International Journal of Research in Marketing, Vol. 24, 3, pp. 201–229.
4. Batislam, E. P./Denizel, M./Filiztekin, A. (2008): Formal Response to “Erratum on the MBG/NBD Model “, in: International Journal of Research in Marketing, Vol. 25, 3, p. 227.
5. Bemmaor, A. C./Franses, P. H. (2005): Editorial – The Diffusion of Marketing Science in the Practitioners’ Community: Opening the Black Box, in: Applied Stochastic Models in Business and Industry, Vol. 21, 4/5, pp. 289–301.
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