Prognose des Markterfolgs von Produktinnovationen
Author:
Gerpott Torsten J.
Reference44 articles.
1. Armstrong, J.S. (2001a): Selecting forecasting methods, in: Armstrong, J.S. (Hrsg.): Principles of Forecasting, Boston, 365-386.
2. Armstrong, J.S. (2001b): Principles of Forecasting, Boston.
3. Bass, F.M. (1969): A new product growth model for consumer durables, Management Science, 15, 215-227.
4. Brodie, R.J., P.J. Danaher, V. Kumar und P.S. Leeflang (2001): Econometric models for forecasting market share, in: Armstrong, J.S. (Hrsg.): Principles of Forecasting, Boston, 597-611.
5. Cooper, R.G. (2001): Winning at New Products, 3. Aufl., Cambridge.