Markendifferenzierung durch Mitarbeiterverhalten
Author:
Publisher
Gabler
Link
http://link.springer.com/content/pdf/10.1007/978-3-8349-6376-5_4.pdf
Reference53 articles.
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3. Aaker, J. L./Fournier, S./Brasel, A. S. (2004): When Good Brands Do Bad, in: Journal of Consumer Research, 31. Jg., Nr. June, S. 1-16.
4. Adaval, R./Wyer, R. S., Jr. (1998): The Role of Narratives in Consumer Information Processing, in: Journal of Consumer Psychology, 7. Jg., Nr. 3, S. 207-245.
5. Ames, D. R. (2004): Inside the Mind Reader’s Tool Kit: Projection and Stereotyping in Mental State Inference, in: Journal of Personality and Social Psychology, 87. Jg., Nr. 3, S. 340-353.
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