Author:
Geis Gerold,Twardawa Wolfgang
Reference45 articles.
1. Albers/Herrmann (Hrsg.) (2000): Handbuch Produktmanagement, Wiesbaden.
2. American Marketing Association (1960): Marketing Definitions: A Glossary of Marketing Terms, Chicago.
3. Booz, Allen & Hamilton (1982): New Products Management for the 1980s, New York.
4. Bredrup, H. (1995): Performance Measurement, in: Rolstadås, A. (Hrsg.): Performance Management: A Business Process Benchmarking Approach, London, S. 169–190.
5. Cooper, R. G. (1998): Product Leadership – Creating and Launching Superior New Products, Reading.
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献